Jan 25, 2023
The Philippine Franchise Association (PFA) recently announced the election of its new Board of Trustees coming from members in food, retail and service; from SMEs to large; both homegrown and foreign. Ms. Sherill Quintana of Oryspa was elected Chairman and was appointed Director for MSME and Homegrown Franchises (Non-Food) while Mr. Chris Lim of La-Z-Boy was voted President and was appointed Director for ASEAN and Special Projects.
The Philippine Franchise Association (PFA) recently announced the election of its new Board of Trustees coming from members in food, retail and service; from SMEs to large; both homegrown and foreign. Ms. Sherill Quintana of Oryspa was elected Chairman and was appointed Director for MSME and Homegrown Franchises (Non-Food) while Mr. Chris Lim of La-Z-Boy was voted President and was appointed Director for ASEAN and Special Projects.
The other members of the PFA Board of Trustees for 2022-2023 are:
Mr. Victor Paterno (7-Eleven) – Director for External Relations (Non-Food)
Mr. Richard Sanz (Bibingkinitan) – Director for Advocacy and Chair of the Council of Past Presidents
Dr. Carl Balita (CBRC) – Director for Education
Dr. Bing Sibal-Limjoco – Director for International Relations and official representative to the Asia Pacific Franchise Confederation (APFC)
Dr. Alan Escalona (Fruit Magic) – Director for Governance and Ethical Standards
Mr. Joseph Tanbuntiong (Jollibee) – Director for Research and Information
Ms. Rebecca Bucad (K-2 Drug) – Director for Membership
Mr. Robert Trota (Max’s Group Inc.) – Director for Filipino Global Brands
Mr. Jose Mari del Rosario (Microtel) – Director for Foreign Franchises (Non-Food)
Ms. Alice Liu (Penshoppe) – Director for Marketing and Promotions
Mr. Jose P Magsaysay, Jr. (Potato Corner) – Director for Homegrown Franchises (Non-Food)
Mr. Vic Gregorio (Shakeys) – Director for Digitalization
Mr. Joey Garcia (Wendy’s) – Director for Foreign Franchises (Food)
The PFA Board of Trustees will be supported by appointed directors namely:
Ms. Elizabeth Pardo-Orbeta (AICFE) – Director for Allied Service
Mr. Glenn Yu (Seaoil) – Director for North Luzon
Mr. Fred Moreno (Xcess Salon) – Director for NCR
Mr. Kenneth Lim (Dessert Factory) – Director for Visayas
Mr. Henry Fadullon (Phoenix Petroleum) – Director for Mindanao
PFA founding president Samie Lim continues to be the Association’s Chairman Emeritus.
With this announcement, the new PFA Board of Trustees expressed optimism for the Philippine franchising sector despite the lingering challenges. “During the past 2 years, PFA has worked in helping members adapt to the changes of the pandemic which has made the franchising sector poised to seize the opportunities of the new normal,” said PFA Chairman Quintana.
“Moreover, our optimism will be guided by 3 main action plans,” PFA President Lim said as he revealed the following:
Grow PFA members across the Philippine and overseas
Strengthen the capacities of PFA member
Advocate for the interests of the franchising sector especially PFA members
“With this, we hope to bring the sector not only to pre-pandemic levels but to new frontiers,” Mr. Lim remarked.