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The only industry award of the Philippine franchising sector is back!

The Philippine Franchise Association (PFA) is bringing back Franchise Excellence Awards (FEA) 2024, which recognizes and celebrates both homegrown and international franchise brands that epitomize excellence in business growth and ethical business practices; and have significantly contributed to the success and growth of the Philippine franchising sector.

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FEA 2024 Awards Categories & Qualifications

FOR FRANCHISORS:

The Global Filipino Franchise Award

[Food, Retail and Service Categories]

  • This award is bestowed to Philippine franchise companies, which have become benchmarks in overseas expansion, proudly raising the Philippine flag in foreign shores.

  • The award is open to homegrown concepts, with a minimum of 5 years in franchise operations and with at least 2 years of international operations.

 

​​The Outstanding Filipino Franchise Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

  • This award recognizes Filipino franchises that have become benchmarks in national market penetration through excellent franchise operations and good corporate governance.

  • The award is open to homegrown concepts, with a minimum of 5 years in franchise operations.

 

The International Master Franchise Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

  • The award recognizes international franchises, which have become benchmarks in franchise operations, particularly in the sustained growth in sales, expansion and employment.

  • The award is open to international master franchises with a minimum of 5 years in franchise operations in the Philippines; and 5 years franchise operations in the country of origin with a stable, credible, and excellent reputation both here and abroad.

 

The Most Promising Filipino Franchise Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

  • The award recognizes MSME Filipino franchises that have the potential to become a major player in the Philippine franchising sector.

  • The award is open to homegrown concepts with at least 3 years of business operations and at least 2 years but not more than 5 years of successful franchise operations, with an asset size of 3M and above.

 

Best Marketing Campaign Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

  • This award recognizes franchise companies with a successful and effective marketing program that contributed significantly to the growth of the company and to the advancement of the franchising sector.

  • This award is open to homegrown and international franchise companies with a minimum of 3 years in franchise operations.

  • Entries must present product, brand, customer loyalty, franchisee recruitment and/or advocacy promotions that have been within the years 2021-2023.

 

Innovative Excellence Award (2020-2023)

  • This award is dedicated to recognizing franchise brands that have demonstrated outstanding innovation and adaptability during the specified period.

  • This award recognizes franchise brands that have exhibited remarkable agility, successfully pivoting or implementing innovative strategies.

  • This award acknowledges franchisors that have shown exceptional resilience, navigating challenges effectively to sustain their business.

  • This award evaluates the ability of the franchise innovation for market impact and/or improving business performance.

  • Entries are expected to showcase the development and implementation success of their business continuity plan, emphasizing on recovery during and for the future disruptions.

  • Entries should be able to provide a concrete proof of innovation’s impact to increased sales and profitability, streamlined processes and operations, and influential social contributions/involvement.

 

Sustainability Award

  • The award recognizes outstanding sustainable developmental programs and initiatives instituted by PFA member companies that impact positively on their primary and secondary stakeholders.

FOR FRANCHISEES:

Regional / National Franchisee Award

  • This award recognizes franchisees who have epitomized success and growth in the franchise operations.

  • The award is open to all franchisees with single or multiple outlets, with a minimum of 2 consecutive years of successful franchise operations.

  • The winner from this category will be chosen from the Regional Franchisee Awardees, who will be chosen from the following regions: NCR, North Luzon, South Luzon, Visayas, and Mindanao

 

International Franchisee Award

  • This award honors franchisees of overseas outlets, who have contributed significantly to the growth of the franchise company and in the promotion of its brand, thus helping raise awareness of Philippine brands in the international market.

  • With a minimum of 2 consecutive years of successful operations 

What are you waiting for?
Send your nominations now!

Send your nominations on or before 15 March 2024 to fea@pfa.org.ph

For inquiries / concerns, please contact PFA Secretariat, Jessa Mae Abapo at 0932-3045336

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