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Philippine Franchise Association

Welcome to
PHILIPPINE FRANCHISE ASSOCIATION

New Opportunities in the New Normal

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Representing almost

1,000 homegrown and

foreign brands

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These are informative and interactive sessions about running a successful franchise.

Upcoming Events

  • Franchise Negosyo para sa TUGUEGARAO
    Franchise Negosyo para sa TUGUEGARAO
    Fri, Mar 21
    SM City Tuguegarao
    Mar 21, 2025, 10:00 AM – Mar 22, 2025, 7:00 PM
    SM City Tuguegarao, Bagay Road, Tuguegarao, Cagayan, Philippines
    Mar 21, 2025, 10:00 AM – Mar 22, 2025, 7:00 PM
    SM City Tuguegarao, Bagay Road, Tuguegarao, Cagayan, Philippines
    Find the right Franchise business for you! Discover various investment packages offered by the most trusted franchise brands in the country at Franchise Negosyo para sa TUGUEGARAO - Business Matching • Seminars
  • Certified Franchise Executive Program (CFE)
    Certified Franchise Executive Program (CFE)
    Tue, Apr 22
    AIM Conference Center Makati City
    Apr 22, 2025, 8:00 AM – Apr 23, 2025, 6:00 AM
    AIM Conference Center Makati City, Benavidez Street, corner Trasierra, Legazpi Village, Makati, 1229 Metro Manila, Philippines
    Apr 22, 2025, 8:00 AM – Apr 23, 2025, 6:00 AM
    AIM Conference Center Makati City, Benavidez Street, corner Trasierra, Legazpi Village, Makati, 1229 Metro Manila, Philippines
    Certified Franchise Executives (CFE) Program The Certified Franchise Executive Program (CFE) is a career development program offered by the Institute of Certified Franchise Executives (ICFE) of the International Franchise Association (IFA) Education Foundation.
  • Franchise Asia Philippines 2025
    Franchise Asia Philippines 2025
    Thu, Apr 24
    Pasay
    Apr 24, 2025, 7:00 PM – Apr 27, 2025, 11:00 PM
    Pasay, Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines
    Apr 24, 2025, 7:00 PM – Apr 27, 2025, 11:00 PM
    Pasay, Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines
  • The NxtGen in Franchising Philippines
    The NxtGen in Franchising Philippines
    Date and time is TBD
    Location is TBD
    Date and time is TBD
    Location is TBD
    Date and time is TBD
    Location is TBD
    NxtGen in Franchising Philippines Competition is a key program under the PFA’s Advocacy Cluster. It is a nationwide search for the future stars in Philippine franchising.

Find the Right Franchise for you!

Explore franchising opportunities that match your goals, resources, and passions. As the country's largest franchising association, PFA is in the position to set you and your business up for lasting success.

PFA Events

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Certified Franchise Executive Program

22-23 September

AIM Conference Center Makati

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International Franchise Conference

24 April 2025

SMX Convention Center Manila

Franchise Asia Philippines Conference
Franchise Asia Philippines 2025 Expo
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International Franchise Expo

& Seminars​

April 25-27, 2025

SMX Convention Center Manila

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News & Updates

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Find a Supplier

As part of PFA’s service to its members, this page features several directories of various suppliers to help your business grow. These directories include malls, leasing companies, food equipment suppliers, business solution providers and many more.

Franchise Asia Philippines 2024 Expo Opening Ceremonies Highlights | April 12 | SMX Manila
05:17

Franchise Asia Philippines 2024 Expo Opening Ceremonies Highlights | April 12 | SMX Manila

Over 700 brands at franchise expo Franchise Asia Philippines Expo 2024 continues to be a one-stop shop of business opportunities as it showcases over 700 brands at the SMX Convention Center-Manila on April 12 to 14. Aside from franchise opportunities, the expo will also feature highly franchiseable concepts and business solution providers. As Asia’s biggest franchise show, this premier event will bring together a diverse range of homegrown and global franchise brands, offering a unique opportunity for entrepreneurs and aspiring franchisees to explore innovative business concepts and investment opportunities in food, retail and service. The said event opened yesterday with Senator Mark Villar (first line, 4th from left) leading the opening ceremony. Joining Villar were PFA board officers and guests (1st line, from left) Franchise Asia Philippines 2024 International Franchise Expo Chairman Robert Trota, president and CEO of Max’s Group, Inc.; Ambassador Extraordinary and Plenipotentiary Royal Thai Embassy in Manila Tull Traisorat; PFA president Joseph Tanbuntiong (Jollibee Foods Corporation); PFA Chairman Sam Christopher Lim (Francorp Philippines); Representative Wilson Lee (AGRI Partylist); Tourism Promotions Board COO Maria Margarita Nograles; PFA vice chair and FAPHL 2024 International Expo ways and means committee chair Ma. Alegria Sibal Limjoco; (2nd line, from left) FAPHL2024 Overall Chair Joey Garcia, (Conti’s/ Wendy’s/ Masuma); GCash B2B growth marketing head Kathryn Cruz; PLDT Enterprise VP Chet Alviz; Sang Seung Man Deputy Chief of Mission & Consul General, Embassy of the Republic of Korea; Philippine Chamber of Commerce and Industry president Enunina Mangio; SM Supermalls senior VP for marketing Joaquin San Agustin; FAPHL expo co-chairman Joey Alvero (Potato Corner); EGSI VP Joel Aguada; (3rd line, from left) GCash head of distributive trade Mark Mamaril; Miss Globe 2nd Runner Up 2023 Anna Valencia Lakrini; Bb. Pilipinas 1stRunner Up 2023 Katrina Anne Johnson; and Malaysian Embassy deputy head of mission Fareed Zakaria. Franchise Asia Philippines 2024 is Co-Presented by PLDT Enterprise and Powered by SM Supermalls and GCASH; and supported by Platinum Partners 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold Partners Francorp, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver Partners K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Living Water Station, Goldilocks, Master Siomai, Max’s, Purenectar, Grainsmart, Shawarma Shack, Pheonix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze Partners Alipay, BPI, Coolaire, Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart & Bench. Event Partners: KFC, Hungry Pita, Generika, BO'S Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, Action Coach, TPB, BCS Heritage, Balay Baler, and Jimac. Media Partners Net 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Asia Journal / Balikbayan Magazine, The Philippine Star, Philippine Daily Inquirer, Daily Tribune & Media Blitz. #FranchiseasiaPH #FranchiseAsiaPhilippines
Franchise Asia Philippines 2024 Expo Highlights | April 12-14
02:50

Franchise Asia Philippines 2024 Expo Highlights | April 12-14

Over 700 brands at franchise expo Franchise Asia Philippines Expo 2024 continues to be a one-stop shop of business opportunities as it showcases over 700 brands at the SMX Convention Center-Manila on April 12 to 14. Aside from franchise opportunities, the expo will also feature highly franchiseable concepts and business solution providers. As Asia’s biggest franchise show, this premier event will bring together a diverse range of homegrown and global franchise brands, offering a unique opportunity for entrepreneurs and aspiring franchisees to explore innovative business concepts and investment opportunities in food, retail and service. Franchise Asia Philippines 2024 is Co-Presented by PLDT Enterprise and Powered by SM Supermalls and GCASH; and supported by Platinum Partners 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold Partners Francorp, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver Partners K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Living Water Station, Goldilocks, Master Siomai, Max’s, Purenectar, Grainsmart, Shawarma Shack, Pheonix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze Partners Alipay, BPI, Coolaire, Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart & Bench. Event Partners: KFC, Hungry Pita, Generika, BO'S Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, Action Coach, TPB, BCS Heritage, Balay Baler, and Jimac. Media Partners Net 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Asia Journal / Balikbayan Magazine, The Philippine Star, Philippine Daily Inquirer, Daily Tribune & Media Blitz. #FranchiseasiaPH #FranchiseAsiaPhilippines
Why Enter Singapore Market
55:18

[PCAAE Ang Susi Awards]

The Philippine Franchise Association is given the Industry Development Award. This award is given to a project or program developed by the Association that assisted its members to initiate or improve enterprise creation, setting performance standards, and designing tools for continuous improvement.

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[PCAAE Ang Susi Awards]

PFA Board of Director and WFC and APFC Hosting Committee Co-Chair Mr. Richard Sanz, PFA Board of Director Ms. Yvette Pardo-Orbeta, PFA Executive Director Jake Santos, PFA Deputy Executive Director Joanna Tomagan and the rest of the PFA Secretariat in a group photo for the Industry Development Award.

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[PFA’s President’s Night 2024]
 

Awarding Ceremonies of Partners: A highlight of the evening is the appreciation to PFA’s partners whose support has been instrumental in the success of Franchise Asia Philippines and PFA’s other activities.

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[PFA’s President’s Night 2024]
 

The President's Message: MR. JOSEPH TANBUNTIONG, PFA President and the Chief Executive Officer (CEO) of JFC Philippines & Jollibee Global Head of Jollibee Foods Corporation

PFA Holds Franchise Expo in SM Bacolod!

Organized by the Philippine Franchise Association (PFA), the country’s pioneer and the only internationally recognized franchise association, the “Franchise Negosyo para sa Negros Expo” is opening tomorrow, October 4, 2024, at SM City Bacolod, North Wing Atrium! The two-day event will run from October 4-5, 2024.

Read Article here 

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PFA signed a MOA with DTI and SBCorp aimed at accelerating the growth of MSMEs through franchise financing. The said funding facility is open for franchisees, aspiring franchisees and franchisors.

Read here

PFA signed a MOA with DTI and SBCorp aimed at accelerating the growth of MSMEs through fra

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