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Philippine Franchise Association

Welcome to
PHILIPPINE FRANCHISE ASSOCIATION

New Opportunities in the New Normal

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Representing almost

1,000 homegrown and

foreign brands

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These are informative and interactive sessions about running a successful franchise.

Upcoming Events

  • Using AI to Power your Business
    Using AI to Power your Business
    Thu, May 16
    Zoom
    May 16, 2024, 9:00 AM – 12:00 PM
    Zoom
    May 16, 2024, 9:00 AM – 12:00 PM
    Zoom
    Using AI to Power your Business
  • The Virtual Franchisee Summit 2024
    The Virtual Franchisee Summit 2024
    Wed, Jul 10
    Zoom
    Jul 10, 2024, 9:00 AM – 2:30 PM
    Zoom
    Jul 10, 2024, 9:00 AM – 2:30 PM
    Zoom
    VIRTUAL FRANCHISEE SUMMIT 2024 July 10, Wednesday at 9:00AM-2:30PM “Success Journey of a Franchisee” (Journey of a Single-Unit to a Multi-Unit Franchisee)
  • International Franchise Conference 2024
    International Franchise Conference 2024
    Mon, Sep 02
    SMX Convention Center Manila
    Sep 02, 2024, 8:00 AM – Sep 03, 2024, 5:00 PM
    SMX Convention Center Manila, Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines
    Sep 02, 2024, 8:00 AM – Sep 03, 2024, 5:00 PM
    SMX Convention Center Manila, Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines
    International Franchise Conference 2024
  • The NxtGen in Franchising Philippines
    The NxtGen in Franchising Philippines
    Mon, Sep 02
    Location is TBD
    Sep 02, 2024, 7:00 PM – 11:00 PM
    Location is TBD
    Sep 02, 2024, 7:00 PM – 11:00 PM
    Location is TBD
    NxtGen in Franchising Philippines Competition is a key program under the PFA’s Advocacy Cluster. It is a nationwide search for the future stars in Philippine franchising.
  • Certified Franchise Executive Program (CFE)
    Certified Franchise Executive Program (CFE)
    Mon, Sep 09
    AIM Conference Center Makati City
    Sep 09, 2024, 8:00 AM – Sep 10, 2024, 6:00 AM
    AIM Conference Center Makati City, Benavidez Street, corner Trasierra, Legazpi Village, Makati, 1229 Metro Manila, Philippines
    Sep 09, 2024, 8:00 AM – Sep 10, 2024, 6:00 AM
    AIM Conference Center Makati City, Benavidez Street, corner Trasierra, Legazpi Village, Makati, 1229 Metro Manila, Philippines
    Certified Franchise Executives (CFE) Program The Certified Franchise Executive Program (CFE) is a career development program offered by the Institute of Certified Franchise Executives (ICFE) of the International Franchise Association (IFA) Education Foundation.
  • Franchise Excellence Awards 2024
    Franchise Excellence Awards 2024
    Date and time is TBD
    Location is TBD
    Date and time is TBD
    Location is TBD
    Date and time is TBD
    Location is TBD
    The only industry award of the Philippine franchising sector is back!

Find the Right Franchise for you!

Explore franchising opportunities that match your goals, resources, and passions. As the country's largest franchising association, PFA is in the position to set you and your business up for lasting success.

PFA Events

International Franchise Conference

2-3 September

SMX Convention Center Manila

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Certified Franchise Executive Program

4-5 September

AIM Conference Center Makati

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The only industry award of the Philippine franchising sector is back!

September 2024

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News & Updates

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Find a Supplier

As part of PFA’s service to its members, this page features several directories of various suppliers to help your business grow. These directories include malls, leasing companies, food equipment suppliers, business solution providers and many more.

Franchise Asia Philippines 2024 Expo Opening Ceremonies Highlights | April 12 | SMX Manila
05:17

Franchise Asia Philippines 2024 Expo Opening Ceremonies Highlights | April 12 | SMX Manila

Over 700 brands at franchise expo Franchise Asia Philippines Expo 2024 continues to be a one-stop shop of business opportunities as it showcases over 700 brands at the SMX Convention Center-Manila on April 12 to 14. Aside from franchise opportunities, the expo will also feature highly franchiseable concepts and business solution providers. As Asia’s biggest franchise show, this premier event will bring together a diverse range of homegrown and global franchise brands, offering a unique opportunity for entrepreneurs and aspiring franchisees to explore innovative business concepts and investment opportunities in food, retail and service. The said event opened yesterday with Senator Mark Villar (first line, 4th from left) leading the opening ceremony. Joining Villar were PFA board officers and guests (1st line, from left) Franchise Asia Philippines 2024 International Franchise Expo Chairman Robert Trota, president and CEO of Max’s Group, Inc.; Ambassador Extraordinary and Plenipotentiary Royal Thai Embassy in Manila Tull Traisorat; PFA president Joseph Tanbuntiong (Jollibee Foods Corporation); PFA Chairman Sam Christopher Lim (Francorp Philippines); Representative Wilson Lee (AGRI Partylist); Tourism Promotions Board COO Maria Margarita Nograles; PFA vice chair and FAPHL 2024 International Expo ways and means committee chair Ma. Alegria Sibal Limjoco; (2nd line, from left) FAPHL2024 Overall Chair Joey Garcia, (Conti’s/ Wendy’s/ Masuma); GCash B2B growth marketing head Kathryn Cruz; PLDT Enterprise VP Chet Alviz; Sang Seung Man Deputy Chief of Mission & Consul General, Embassy of the Republic of Korea; Philippine Chamber of Commerce and Industry president Enunina Mangio; SM Supermalls senior VP for marketing Joaquin San Agustin; FAPHL expo co-chairman Joey Alvero (Potato Corner); EGSI VP Joel Aguada; (3rd line, from left) GCash head of distributive trade Mark Mamaril; Miss Globe 2nd Runner Up 2023 Anna Valencia Lakrini; Bb. Pilipinas 1stRunner Up 2023 Katrina Anne Johnson; and Malaysian Embassy deputy head of mission Fareed Zakaria. Franchise Asia Philippines 2024 is Co-Presented by PLDT Enterprise and Powered by SM Supermalls and GCASH; and supported by Platinum Partners 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold Partners Francorp, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver Partners K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Living Water Station, Goldilocks, Master Siomai, Max’s, Purenectar, Grainsmart, Shawarma Shack, Pheonix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze Partners Alipay, BPI, Coolaire, Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart & Bench. Event Partners: KFC, Hungry Pita, Generika, BO'S Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, Action Coach, TPB, BCS Heritage, Balay Baler, and Jimac. Media Partners Net 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Asia Journal / Balikbayan Magazine, The Philippine Star, Philippine Daily Inquirer, Daily Tribune & Media Blitz. #FranchiseasiaPH #FranchiseAsiaPhilippines
Franchise Asia Philippines 2024 Expo Highlights | April 12-14
02:50

Franchise Asia Philippines 2024 Expo Highlights | April 12-14

Over 700 brands at franchise expo Franchise Asia Philippines Expo 2024 continues to be a one-stop shop of business opportunities as it showcases over 700 brands at the SMX Convention Center-Manila on April 12 to 14. Aside from franchise opportunities, the expo will also feature highly franchiseable concepts and business solution providers. As Asia’s biggest franchise show, this premier event will bring together a diverse range of homegrown and global franchise brands, offering a unique opportunity for entrepreneurs and aspiring franchisees to explore innovative business concepts and investment opportunities in food, retail and service. Franchise Asia Philippines 2024 is Co-Presented by PLDT Enterprise and Powered by SM Supermalls and GCASH; and supported by Platinum Partners 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold Partners Francorp, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver Partners K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Living Water Station, Goldilocks, Master Siomai, Max’s, Purenectar, Grainsmart, Shawarma Shack, Pheonix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze Partners Alipay, BPI, Coolaire, Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart & Bench. Event Partners: KFC, Hungry Pita, Generika, BO'S Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, Action Coach, TPB, BCS Heritage, Balay Baler, and Jimac. Media Partners Net 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Asia Journal / Balikbayan Magazine, The Philippine Star, Philippine Daily Inquirer, Daily Tribune & Media Blitz. #FranchiseasiaPH #FranchiseAsiaPhilippines
Why Enter Singapore Market
55:18

The President's Night
November 29, 2023
Samsung Hall, SM Aura Taguig

Delivering a hearty and inspiring Chairman's Message, the founder and Chief Executive Officer (CEO) of Oryspa Solutions, Inc. – the driving force behind our beloved PFA, our esteemed Chairman, Ms. Sherill Quintana, CFE.

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The President's Night

November 29, 2023

Samsung Hall, SM Aura Taguig

Conveying a very optimistic President's Message is the Director for Strategy and Innovation of La Z Boy, the man of the hour -  our very dynamic PFA President, Mr. Chris Lim, CFE.

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The President's Night
November 29, 2023

Samsung Hall, SM Aura Taguig


Concluding the Turnover Ceremony, Mr. Joseph Tanbuntiong delivers an encouraging Acceptance Message.

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The President's Night
November 29, 2023
Samsung Hall, SM Aura Taguig

Outgoing President, Mr. Chris Lim, presenting the PFA flag to incoming President, Mr. Joseph Tanbuntiong as part of the Turnover Ceremony. The PFA flag holds the aspirations, ideals, and commitments of the Association

The Philippines through the Philippine Franchise Association recently hosted the twin meetings of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC). Shown in photo with the international delegates are PFA officers Ms. Sherill Quintana and Mr Chris Lim, PFA Chairman and President respectively with Mr. Simon Bartholomew, WFC Secretary General, and Mr Joseph Tanbuntiong and Mr Richard Sanz, Franchise Asia Philippines 2023 Overall Chair and Co-Chair respectively.

Participating countries are from

Brazil, Britain, China, Colombia, Egypt, Finland, Hungary, Indonesia, Korea, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Portugal, Singapore, Taiwan and UAE. Also present are the three Supranational Associations, Europe Franchise Federation (EFF), the Federation of Ibero-American Federation (FIAF).and the Asia Pacific Franchise Confederation (APFC) represented by Dr Samie Lim and Dr Bing Sibal-Limjoco.

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Asia Pacific Franchise Confederation (APFC) MANILA Meeting chaired by PFA President Chris Lim, current APFC Chairperson. Assisted by PFA Vice Chair Bing Sibal-Limjoco, the current APFC Secretariat.
 

Attended by 40+ delegates from 10-member countries, namely, China, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and UAE.

The biggest gathering of the Heads and Franchise Leaders of the National Franchise Associations in the Asia-Pacific region.

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