Antonio Delos Reyes, August 17, 2017, Malaya Business Insight
SHAKEY’S has been a part of Filipinos’ dining history for several decades now. From its first store which opened in the early ‘70s, the restaurant has gone through countless evolutions as it adapts to the changing tastes of its diners.
For its 200th store, Shakey’s has gone back to its roots, creating a restaurant that brings back the classic Shakey’s look with modern upgrades. The new store will serve as the template for future branches in the Philippines and abroad.
“Our goal has always been to create wow moments with each and every one of our customers. But with the opening of our 200th store, which we believe is a major milestone, we came up with different ideas to even make the Shakey’s experience so much more memorable for our guests,” said Shakey’s president Vicente L. Gregorio. “Our 200th store is more than just a new Shakey’s branch – it is a sign that the brand, despite being 42 years old, is very strong and relevant and we continue to lead and blaze a trail in the industry.”
The 200th store takes the wow concept in family casual dining up a notch by adding new elementsnever before seen in other branches. This includes a piano as an ode to the early years of Shakey’s, where music became an integral part of the brand. “Music is a universal language that creates energy and fun, so the 200th store is going back to the original Shakey’s set-up,” Gregorio shared. “An array of cakes in the dessert bar is also offered to complete the menu. And new uniforms for the staff are seen to mark Shakey’s commitment to continuous innovation.”
For over 40 years, Shakey’s stayed on track with these words in mind: fun, family, and pizza. This is evident in all corners of the 200th store, where one is sure to have a fair share of wow moments, from its friendly staff and its well thought out interiors that give a warm and inviting atmosphere, to its spacious dining halls and Fun Zone – an arcade area where friends and family can bond while they play. There’s also a bar with a wide selection of beverages that customers can enjoy as they watch a game on the wide screens, and of course, the well-known Shakey’s thin-crust pizzas made to share with family and friends.
“We are very consumer-focused. We’re committed to wowing our guests, and we believe that consumers deserve more,” said Gregorio. “We took it as our mission to provide them only the best in terms of product, quality, ambiance, and service.”
And indeed, Shakey’s is blazing a trail in the industry with more stores opening not only around the Philippines but also abroad, specifically in Kuwait and Dubai, in the coming months. “It will be a busy year for us moving forward and this is once again in line with our vision of becoming stronger and better as a brand,” noted Gregorio.
This article is copied from Malaya Business Insight and can be found online at http://www.malaya.com.ph/business-news/living/shakey%E2%80%99s-opens-200th-store