News and Updates

Ma. Alegria Sibal-Limjoco, CEO, International Franchise Corporation of the Philippines (Francorp),


Considered as one of the most prominent names in the Philippine franchising sector, Ms. Limjoco is a two-term President of the Philippine Franchise Association (PFA) and is currently the Vice Chairman of the Association. She spearheaded the first Philippine hosting of Asia’s biggest franchise event – “Franchise Asia 2011”, which successfully brought into the country notable names in the international franchising community as well as the world’s top franchise brands. Ms. Limjoco has represented the PFA in various international franchise events including the World Franchise Council as well as various international franchise shows in the US, Europe and Asia. Ms. Limjoco has been conferred with numerous recognitions.

Bing will be attending the 10th Annual IWEC Conference, held on Nov. 12-14th in Redmond, Washington, to accept her award.

The 2017 IWEC conference, whose theme is “Connecting Women Businesses Globally: Accelerating Growth through Innovation & Technology”, celebrates a milestone: IWEC’s 10th anniversary. The conference is sponsored by Microsoft and hosted at their corporate headquarters in Washington state. The theme of the conference is very fitting not only for the venue, but for the emphasis that IWEC places on mentoring, education and cross-collaboration across borders. The conference agenda is a thought-provoking set of panels and presentations covering threads such as “Doing Business in the U.S.”, “Artificial Intelligence” and “Cybersecurity and Blockchain”, among others.

Congratulations, “Bing!”! We thank our partners at the Philippine Chamber of Commerce for their participation and engagement with IWEC.