​The Global Filipino Franchise Award

[Food, Retail and Service Categories]

• This award is bestowed to Philippine franchise companies, which have become benchmarks in overseas expansion, proudly raising the Philippine flag in foreign shores.

• The award is open to homegrown concepts, with a minimum of 5 years in franchise operations and with at least 2 years of international operations.

 

​​The Outstanding Filipino Franchise Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

• This award recognizes Filipino franchises that have become benchmarks in national market penetration through excellent franchise operations and good corporate governance.

• The award is open to homegrown concepts, with a minimum of 5 years in franchise operations.

 

The International Master Franchise Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

• The award recognizes international franchises, which have become benchmarks in franchise operations, particularly in the sustained growth in sales, expansion and employment.

• The award is open to international master franchises with a minimum of 5 years in franchise operations in the Philippines; and 5 years franchise operations in the country of origin with a stable, credible, and excellent reputation both here and abroad.

 

The Most Promising Filipino Franchise Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

• The award recognizes MSME Filipino franchises that have the potential to become a major player in the Philippine franchising sector.

• The award is open to homegrown concepts with at least 3 years of business operations and at least 2 years but not more than 5 years of successful franchise operations, with an asset size of 3M and above.

 

Best Marketing Campaign Award

[Food, Retail and Service: Large (Store size of 81 sqm & above), Medium: (Store size of 50 sqm to 80 sqm), Small Categories: (Store size of 49 sqm & below)]

• This award recognizes franchise companies with a successful and effective marketing program that contributed significantly to the growth of the company and to the advancement of the franchising sector.

• This award is open to homegrown and international franchise companies with a minimum of 3 years in franchise operations.

• Entries must present product, brand, customer loyalty, franchisee recruitment and/or advocacy promotions that have been within the years 2021-2023.

 

Innovative Excellence Award (2020-2023)

• This award is dedicated to recognizing franchise brands that have demonstrated outstanding innovation and adaptability during the specified period.

• This award recognizes franchise brands that have exhibited remarkable agility, successfully pivoting or implementing innovative strategies.

• This award acknowledges franchisors that have shown exceptional resilience, navigating challenges effectively to sustain their business.

• This award evaluates the ability of the franchise innovation for market impact and/or improving business performance.

• Entries are expected to showcase the development and implementation success of their business continuity plan, emphasizing on recovery during and for the future disruptions.

• Entries should be able to provide a concrete proof of innovation’s impact to increased sales and profitability, streamlined processes and operations, and influential social contributions/involvement.

 

Sustainability Award

• The award recognizes outstanding sustainable developmental programs and initiatives instituted by PFA member companies that impact positively on their primary and secondary stakeholders.